Guide to SEO for Realtors

Oct 28, 2024 | Search Engine Optimisation

Guide to SEO for Realtors

Imagine you’re a real estate agent, and someone in your area searches for “homes for sale near me.” If you haven’t improved your website for search engines, it won’t appear in the top search results. And that means potential clients may never find your listings.

A good real estate SEO strategy ensures your website appears when people search for related terms. When you appear at the top, it brings in more organic (unpaid) traffic. It can result in more leads, inquiries, and, ultimately, more business opportunities. So, in this blog article, we thought we would provide a comprehensive guide to SEO for Realtors.

What is SEO for Realtors?

SEO for realtors makes a real estate website visible, trustworthy, and rank higher in search engine results. These strategies aim to increase organic traffic, which means visitors find your site through unpaid, natural search results. 

Usually, home buyers start their home search using online platforms. SEO for realtors places your website in front of those looking for properties, agents, or real estate businesses. 

It is especially important since research shows that 57% of real estate website traffic comes from organic and paid searches. However, organic searches are particularly powerful. They convert at an average rate of 3.2%, which is over double the conversion rate for paid searches at 1.5%.

Real estate websites often use local SEO as a core component. Local SEO targets search terms specific to a location. For example, “homes for sale in Melbourne” or “real estate agent near Dandenong.” Try to create location-specific content using these local keywords.

That makes your website become more relevant to searchers in your target market.

Importance of SEO for Realtors

You might wonder why you need to invest in SEO for your real estate company. Real estate professionals need SEO because nearly everyone today starts their home search online. According to Statista, 99% of home buyers aged 23-56 use the internet to help them find a property. This makes having a strong online presence crucial for reaching potential clients.

The National Association of Realtors (NAR) reports that in 2022, 51% of buyers found their home on the Internet. Without strong SEO efforts, your website may not reach active buyers and sellers. That causes you to miss valuable opportunities to connect with them.

Real estate industry is highly competitive. So, let’s see some reasons to Invest in SEO for realtors,

1. Higher Rankings on Search Engines:

SEO helps improve your website’s position on search engines like Google. This means your website is more likely to appear on the first page of results when potential clients search for relevant keywords. When you rank higher than your competitors, your potential clients will find you 1st.

2. More Organic Traffic:

By optimizing your website for search engines, you attract more organic traffic- visitors who find your site naturally. These visitors are often looking for the exact services or information you provide. So they’re more likely to engage with your content.

3. More Qualified Leads:

SEO helps attract people searching for real estate services in your area. They’re more likely to prefer what you offer. These quality leads are valuable because they’re already considering making a real estate move.

4. Increased Inquiries and Sales:

Ultimately, when more qualified leads find your site, it leads to more inquiries about listings, services, or appointments. Over time, this can translate into more closed sales, making SEO a cost-effective way to grow your business organically.

Best SEO Strategies for Realtors

When you are on a journey to master SEO for realtors, you need to have a clear idea of the strategies that actually work. So, in this guide to SEO for realtors, we offer you 7 SEO strategies for realtors.

1. Do Comprehensive Keyword Research to Identify Relevant and Effective Keywords.

Keyword is a word/search query/phrase that people use to search things on search engines. Keyword research is identifying which terms people use when searching for products or services relevant to your business.

Keyword research is the foundation of any successful SEO strategy. In Real estate industry, competition is high. People are searching for specific terms related to buying, selling, or renting property.

Keyword research involves finding and analysing the terms your potential clients are entering into search engines. By understanding what your audience is searching for, you can tailor your website content to better match those search queries.

Key Types of Keywords to Identify:

Short-Tail Keywords: 

These are shorter, more general phrases, usually one to two words long, like “real estate” or “houses for sale.” Short-tail keywords have high search volumes and are very competitive. So they may not always bring in the most relevant traffic to your site.

Long-Tail Keywords: 

These are longer phrases, typically three words or more, that are more specific to user intent. Examples include “Buy a home in Melbourne CBD” or “Where can I buy an apartment in Sydney.” Long-tail keywords usually have lower search volumes but higher conversion rates. Because they’re often used by people who know what they’re looking for.

Local Keywords: 

In real estate, local keywords help to attract clients looking for properties or services in a specific area. Phrases like “real estate agent in Brisbane” or “homes for sale in New York” are essential to reaching a local audience. These keywords help you rank for searches with strong local intent, which is very important for real estate businesses.

How to Do Keyword Research?

You can use tools like Google Keyword Planner to find keywords relevant to your industry. This tool shows search volumes, competition levels, and related keywords. 

Other popular tools include Ahrefs, SEMrush, and Ubersuggest. Use these target keywords throughout your website and content to match what your audience is actively searching for.

Suppose you are a real estate agent in Austin, Texas. Your keyword research might reveal popular terms like:

– Short-Tail Keyword: “Austin real estate”

– Long-Tail Keyword: “Best neighbourhoods for families in Austin.”

– Local Keyword: “real estate agent in South Austin”

An effective keyword list will guide your content creation, web page optimization, and blog topics. helping you attract more quality, local traffic to your site.

2. Optimise your website for Mobile Users

Mobile optimization is essential for real estate websites in the present digital landscape. 60% of all website traffic is coming from mobile devices. That proves that many people use their smartphones or tablets for online research.

The National Association of Realtors reports that about 75% of buyers used a mobile device to research homes in 2023. This makes it crucial for real estate professionals to ensure their websites are fully optimised for mobile users.

Why Mobile Optimization Matters?

When potential clients visit your site on a mobile device, they expect a smooth, easy experience. If they face issues like slow loading times, difficult navigation, or text that is too small to read, they may leave quickly. That will increase the bounce rate, which can harm your site’s credibility and rankings. 

A mobile-optimised site creates a professional impression. In a professional website, visitors will stay longer, explore listings, and ultimately contact you about available properties.

Recently, Google started mobile-first indexing. That means, Google primarily looks at the mobile version of your website to determine rankings. So, if your mobile site is not up to standards, your entire website could rank lower in search results. It’s the case even if your desktop version performs well.

3. Create High-Quality Content

Creating high-quality content is one of the best ways to attract and engage visitors to your real estate website. High-quality content brings more traffic and builds trust with potential clients. Plus, quality and informative content positions you as a knowledgeable and reliable resource in the real estate field.

Let’s see how to create quality content,

Using Keywords in Your Content=

Start by using the keywords you identified in your keyword research. These keywords tell you what your audience is searching for, so they’re a great starting point for creating relevant content.

Try to include these keywords naturally in your content. That way you increase your chances of appearing in search results when people look for those topics.

Focus on Providing Valuable Information=

Your goal should be to provide better information and advice than what’s already out there. It could mean sharing detailed property guides, insights about neighbourhoods, home-buying tips, or the latest market trends. The real estate market is competitive, so offering unique, valuable content helps you stand out.

Use Your First-Hand Experience and Stay Updated=

If you are a real estate agent or expert, use your first-hand experiences to give your content a personal touch. Share tips you have learned from helping clients, common questions buyers and sellers ask, or challenges people face when buying a home. Additionally, try to keep up with the latest trends in the real estate industry. This helps to keep your content always up-to-date and relevant.

Address Your Audience’s Burning Questions=

One of the most effective ways to connect with your audience is by answering their biggest questions. For example, if people often ask about “how to buy a home with a small down payment” create content that answers these questions. 

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4. Create and Manage Your Google Business Profile

Setting up and managing a Google Business Profile  is a necessary strategy for real estate SEO. This profile helps your business appear in local search results, when people search for terms related to real estate services.

With a Google Business Profile, your business can appear on Google Maps. And display essential information (like contact details, address, and office hours), and allow clients to contact you.

To make the most of this profile:

  • Include your address, phone number, business category, and a brief description.
  • Showcase property listings, your office, or images that reflect your brand.
  • Regularly update your profile with posts, events, or changes in your hours.

A well-managed Google Business Profile builds trust. And helps you stand out to local clients actively searching for real estate services. 

If looking for professional help, DigiFix offers Google Business Profile setup and management services. We ensure your profile is ready to attract and engage more local clients. Contact us and reserve your Free 1st consultation!

5. Focus on Link Building

Link building is an SEO strategy that boosts your website’s authority. It is a strategy that gets other trusted sites to link to your content. This signals to search engines that your site is credible and trustworthy, which can help improve your rankings.

Using white hat SEO methods (ethical, Google-approved techniques) is key to building a robust link profile. Here are some of the best white hat link-building strategies for real estate SEO:

Guest blogging: Write articles for reputable blogs or websites related to real estate, home improvement, or finance. Include a link back to your website.

Local business partnerships: Build relationships with local businesses, such as home improvement stores or moving companies. And see if they’ll link to your website in return for a recommendation.

Content sharing: Create valuable resources like market guides, neighbourhood insights, or real estate checklists. Others in your industry may want to link to those content.

White hat link building increases your website’s visibility while adhering to Google’s guidelines.  It is a sustainable way to build authority.

6. Conduct a Technical SEO Audit and Identify Technical Errors

A technical SEO audit finds and fixes issues that might stop search engines from crawling and indexing your site. It is crucial because technical problems can hurt your rankings, even if your content is high-quality.

You can use tools like Google Search Console and Screaming Frog to perform an audit and uncover issues. Some common technical SEO issues in real estate websites include:

Broken links: Links that lead to nonexistent pages create a negative user experience and should be fixed or redirected.

Slow page speed: Slow-loading pages drive visitors away and impact rankings. Optimising images and reducing file sizes can help resolve this issue.

Missing alt text: Adding alt text to images allows search engines to understand what each image represents.

Duplicate content: If you have similar content on multiple pages, search engines might not know which page to rank. So consider using canonical tags.

Regularly conducting technical SEO audits ensures your website runs smoothly and performs optimally in search results.

7. Get Reviews from Your Clients

Client reviews play a significant role in building credibility and improving your visibility online. Positive reviews can increase trust and influence potential clients’ decisions to contact you. Additionally, reviews contribute to your Google Business Profile’s ranking potential. And it helps you appear in local search results more frequently.

Encourage clients to leave a review after a successful transaction by:

  • Send a follow-up email or thank-you message with a link to your Google Business Profile.
  • Whether positive or negative, respond to reviews to show that you value client feedback.

Implementing these strategies helps build a strong online presence that attracts more clients to your real estate business. Each technique contributes to a well-rounded SEO approach that’s relevant to your needs in the real estate market. We hope these SEO for realtors strategies will help you attract more clients and grow your business.

Boost Your Search Engine Rankings with DigiFix!

Are you ready to elevate your online presence and boost your search engine rankings? DigiFix is here to help you. Here are some services we provide,

Keyword Research: In-depth analysis to identify the most relevant and effective keywords for your target audience, optimising your strategy for maximum visibility.

Content Writing Services: We create engaging, high-quality content that resonates with your audience.

Google Business Profile Setup and Management: We help to set up your Business profile. And enhance your local search visibility to attract nearby clients.

Backlink Building: Implementation of white-hat backlink strategies to improve your site’s authority through trusted partnerships.

Review Management: Proactive management of client reviews to build credibility and showcase positive feedback effectively.

Technical SEO Audits: We conduct detailed audits to identify and resolve backend issues. It will optimise your site’s performance for both search engines and users.

Choose DigiFix as your SEO partner to enhance your online presence, attract more clients, and boost conversions!

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

Hi, we are an Australian digital agency doing groundbreaking work to help a business like yours reach its full potential.  My only question is will you qualify for our services?

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